Paceful: Productivity App

Summary

For this personal project, I went through the full UX design process from start to finish. I started by conducting student surveys to better understand user needs and uncover pain points. From there, I mapped out user journeys and flows to shape the overall experience. I created both low-fidelity and high-fidelity wireframes and prototypes in Figma, then refined them through rounds of feedback and heuristic evaluations from peers. Along the way, I also designed the branding and visual mockups, making sure everything was accessible, responsive, and intuitive to interact with.

Big idea

How can we transform productivity into an enjoyable, game-like experience that motivates users to achieve their goals?

Roles/responsibilities

  • UX/UI prototyping and design
  • UX/UI research
  • Wireframing
  • Branding
  • Graphic Design
  • Illustration (Pixel Art)
  • Motion Graphics and Video editing

Info

When: 2025

Team size: Solo

Timeline: November 2024 - February 2025

Tools used: Adobe Express and its APIs, React Native, After Effects, Aseprite

Paceful Full App Design

Design Process

Paceful Color PalettePaceful Animation Design
Paceful App Backdrop Design

© 2026 Sophie Shu. All rights reserved.

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